Competitive intelligence · ACR
Competitors
Track rival placements in real time — including ACR-detected spots across TV and CTV — alongside share of voice, price moves, and creative shifts. Every rival signal maps to the SKU it threatens, so you can defend the equilibrium before it slips.
Demo data
Your share of voice
40%
of category ad presence
Competitor ACR spots
69
TV / CTV detected · last 7d
Highest threat
RivalCo
Earbuds · SoV 34%
SoV vs top rival
+6pt
ahead of RivalCo
Share of voice
You 40%Category ad presence — you vs every tracked rival
40%
your SoV
Your brand40%
RivalCo34%
NorthPeak22%
FuelLabs19%
HydraOne12%
DeskWorks9%
Voice, spend & momentum
Relative estimated spend index (0–100) and week-over-week SoV move
RivalCoTV / CTV+18ptidx 88
NorthPeakSocial-4ptidx 61
FuelLabsSearch+7ptidx 47
HydraOneProgrammatic+2ptidx 29
DeskWorksAudio-1ptidx 22
The competitive board · every tracked rival
CompetitorACR spotsShare of voiceSpend indexPrice & creative move
RivalCo
Earbuds
High threat
ACR spots
42
TV / CTV · 7d
Share of voice
34%+18pt
TV / CTVtop channel
Spend index
88
Price & creative
−15% on Amazon
9s vertical video, warm palette, prime-time CTV
NorthPeak
Running shoes
Medium threat
ACR spots
18
TV / CTV · 7d
Share of voice
22%-4pt
Socialtop channel
Spend index
61
Price & creative
Held
UGC creator content, TikTok Spark Ads
FuelLabs
Protein
Medium threat
ACR spots
6
TV / CTV · 7d
Share of voice
19%+7pt
Searchtop channel
Spend index
47
Price & creative
+5% (premium)
Search-heavy, benefit-led RSAs
HydraOne
Drinkware
Low threat
ACR spots
0
TV / CTV · 7d
Share of voice
12%+2pt
Programmatictop channel
Spend index
29
Price & creative
Held
Static lifestyle, contextual fitness domains
DeskWorks
Furniture
Low threat
ACR spots
3
TV / CTV · 7d
Share of voice
9%-1pt
Audiotop channel
Spend index
22
Price & creative
−8% (clearance)
Podcast host-read + retargeting
Live competitor moves · ACR & CTV detection
Monitoring live
Automatic content recognition fingerprints rival spots the moment they air across TV and CTV, then cross-references price and creative shifts — so a surge shows up here in minutes, not weeks.
CompetitorTV / CTV
▲ 18%2m ago
Competitor CTV surge — ACR detected
RivalCo ran 42 spots on Peacock/Hulu in your category, dayparts 7–10pm. Share of voice +18%.
strength 88AC-EARB-BLK
CompetitorRetail Media
▼ 15%31m ago
Competitor price drop on Amazon
RivalCo cut earbuds price 15%. Retail media CPCs rising in response.
strength 69AC-EARB-WHT