Victory
Spend in · revenue out

Path

See where buying journeys start and how they convert across every channel — from the first impression to the sale.

Demo data
Sessions
48,200
last 7 days
Purchases
142
converted
Revenue
$569.6k
attributed
Browsed only
48,058
did not convert
Channel → Platform → Outcome
Search → Google Ads: 10,019 sessionsSearch → Microsoft Ads: 2,979 sessionsSocial → Meta: 8,394 sessionsSocial → TikTok: 3,520 sessionsSocial → Pinterest: 2,166 sessionsTV / CTV → Roku: 4,062 sessionsTV / CTV → Peacock: 2,437 sessionsTV / CTV → Hulu: 2,708 sessionsTV / CTV → NBCU: 2,166 sessionsProgrammatic → The Trade Desk: 4,333 sessionsProgrammatic → DV360: 2,166 sessionsAudio → Spotify: 3,249 sessionsGoogle Ads → Browsed onlyGoogle Ads → PurchasedMicrosoft Ads → Browsed onlyMicrosoft Ads → PurchasedMeta → Browsed onlyMeta → PurchasedTikTok → Browsed onlyTikTok → PurchasedPinterest → Browsed onlyPinterest → PurchasedRoku → Browsed onlyRoku → PurchasedPeacock → Browsed onlyPeacock → PurchasedHulu → Browsed onlyHulu → PurchasedNBCU → Browsed onlyNBCU → PurchasedThe Trade Desk → Browsed onlyThe Trade Desk → PurchasedDV360 → Browsed onlyDV360 → PurchasedSpotify → Browsed onlySpotify → PurchasedSearch12,998 · 4.1xSocial14,080 · 2.9xTV / CTV11,373 · 3.1xProgrammatic6,499 · 2.2xAudio3,249 · 2.6xGoogle AdsMicrosoft AdsMetaTikTokPinterestRokuPeacockHuluNBCUThe Trade DeskDV360SpotifyPurchased142Browsed only48,058
SearchSocialTV / CTVProgrammaticAudio Purchased
ChannelSpendROASSessionsTop platform
Search$48.0k4.1x12,998Google Ads
Social$52.0k2.9x14,080Meta
TV / CTV$42.0k3.1x11,373Roku
Programmatic$24.0k2.2x6,499The Trade Desk
Audio$12.0k2.6x3,249Spotify