Victory
Product · supply · budget

Planning

Plan product changes, the supply path, and next month's ad-spend budget — with allocations and recommendations the engine derives from live demand.

Demo data
November budget · current vs recommended
$194.0k$204.0k▲ $10.0k
Search$48.0k$52.0k▲ $4.0kHighest ROAS — scale brand + non-brand
Social$52.0k$44.0k▼ $8.0kTrim TikTok until Protein restock
TV / CTV$42.0k$50.0k▲ $8.0kCounter RivalCo CTV surge (ACR)
Programmatic$24.0k$26.0k▲ $2.0kScale retargeting winners
Audio$12.0k$10.0k▼ $2.0kHold; steady mid-funnel
Retail Media$16.0k$22.0k▲ $6.0kDefend earbuds vs price cut
Product change plan
Restock Peak Protein — Vanilla
Approved

Reorder 1,200 units; demand outpaces cover in 4 days

Unblocks $12k/wk paused spendOrder by Nov 8
Bundle Everyday Tee (3-pack)
Scheduled

Clear 2,400-unit oversupply via multi-buy

Lift sell-through 14%→30%Nov 20
Introduce Earbuds — Sage colorway
Proposed

Category demand + creative genome favors warm tones

Est. +$180k Q1 revenueQ1 planning
Discontinue 500ml Bottle
Proposed

Lowest ROAS in Drinkware bundle, margin drag

Reallocate to 1L winnerProposed
Supply path
Predictive supply chain

Forecast → order → freight → allocation → ad pre-positioning.

  1. Demand forecast
    Predictive model sets 30/60/90-day unit targets per SKU
  2. PO generation
    Auto-drafted purchase orders for at-risk SKUs
    In progress
  3. Inbound freight
    ETA tracking feeds days-of-cover in Supply
    In progress
  4. Warehouse allocation
    Distribute stock to match regional ad demand
  5. Ad pre-positioning
    Pre-book placement ahead of restock arrival